Blockbuster “Snowpiercer” on Apple TV

If you are not already an Apple TV viewer you have now plenty of reasons to just love it. This is due to the fact that Apple TV has been upgraded with cloud delivered extras which make all the process of seeing a film much more interesting. Thus, viewers gain access to behind the scene shots and interviews of the cast members.

This is all the better since a new, much awaited and talked about production has just been released. Yes, we are talking about Snowpiercer. Caludia Puig has described the movie as being a very ambitious yet stylish science fiction epic. For the time being the film is in the middle of a quite limited US launch, but soon sci-fi fans will be able to buy the video version.

Snowpiercer was co-written and directed by Bong Joon-Ho, the South Korean director who put his finger print on Mother and The Host as well. The film is in fact an apocalyptic story (quite a fashionable theme these days) about the last survivors of the human race who are actually living on a train called the Snowpiercer, which moves around the globe but never stops.

The digital launch implies that this new Hollywood end-of-the-world drama would be available on iTunes, Amazon, Vudu, YouTube, Google Play as well as on Xbox and the Sony PlayStation. It will cost up to 6 US dollars to rent the video and up to 15 US dollars to buy it. The TV subscribers can enjoy the film on cable as well as on the satellite system.

Nonetheless, Apples really hopes that film fans will buy the high definition alternative of Snowpiercer which costs about 14.99 US dollars. This version is available on Apple TV since ii has some exclusive additional content, such as the interview with the number one star Chris Evans, and some other short videos related to the movie. The Apple offer also includes the film concept art.

The extras will definitely not bore the audience and they are by far shorter than people usually expect from a Blu-Ray Disc type launch. However, film enthusiasts love every single bit of extra content added to the film itself. Caroline McKenzie the marketing director of radius TWC, the company distributing the film, said that the launched had coincided extremely well with Snowpiercer because TWC was releasing in their platform at a time when the extras were brought forward.

The Apple upgrades for iTunes Extras allow film studios to add some new content to the actual film. McKenzie claims that there would be even more extras as the Blu-Ray release gets closer. She said it was in fact an extraordinary thing since Blu-rays and DVDS were put on the market as a fixed object. She added that viewers might really be delighted by the possibility to have some extra content after the film had been launched.

The upgrade of iTunes Extra come just on time since Apple TV was left a bit behind by its competitor Roku. In the USA, forty-four percent of the households having a streaming media player went for a Roku in 2013. Only twenty-six households used Apple TV. The gap was larger in 2013 than in 2012, when Roku had about 37% of the market while Apple TV has around 24%.

Almost 46% of all streaming media players sold in the USA in 2013, were manufactured by Roku, while only 26% were produced by Apple.

Roku has manages to take the market for various reasons. First of all it is much more affordable than Apple (49 US dollars against the 99 US dollars needed to be spent for Apple TV), then it has the channel strategy known in the business as “all-you-can-eat” meaning that it has channels like Netflix which require a monthly fee. This is quite different for what Apple TV has in store, which only offers its clients per-purchase fee models. Barbara Kraus, director of research of Parks Associates said that high number of channels (around 1700) offered by Roku was by far much more appealing to customers than the Apple offer.

It is possible that Apple’s new interest in films for Apple Television would bring it a larger release.

The Revival of the 2015 PC Market Planned by Microsoft

Gartner declared that Windows OS produced by Microsoft is going to play a very important role on the computer market next year, by raising a bit the sales after a quite long period of decline.

It is considered that personal computer sales will be at around 317 million next year, thus experiencing an increase from the 308 million of units that are expected to be sold this year. Moreover, PC shipments are expected to go down with 2.9% when compared to the figures of 2013.

The personal computer market will be revitalized by the updates done on Windows XP, declared Ranjit Atwal the Gartner research manager. He considers that only sixty million personal computers will undergo an upgrading process this year.

The companies prefer to upgrade Windows 7 to the acquisition of Windows 8, because in the eyes of many the latter is more of a tablet program than a system to be used on a PC. The computer giant might launch a new operating system in the year to come, which might be an alternative for companies using Windows 7. But, for companies it is time consuming to test and then install some new operating systems on their computers. For example, Windows 7 needed more than a year to finally be accepted by companies and public institutions.

Gartner claims that the sales of computer gadgets (tablets and smart phones included) are supposed to reach almost 2.4 billion units in 2014. This implying an increase with 4.5% when compare to the figures registered in 2013. There are high hopes that the sales will overcome 2.6 units next year.

Tablets-the new winners of the electronic market

After the first iPad launch in 2010, the tablets have more and more been used as alternatives for personal computers. Gartner believes that the number of tablets sold will reach almost 256 million in 2014, an increase from last year’s 207 million units. Atwal declared that tablets are going to have more affordable prices and they will be easier to use. Thus, the tablets will be preferred by many in the years to come.

Mobile phone sales are supposed to increase as well this year, by reaching 1.86 billion units. This implies a 3.1% increase from 2013. The number of phones sold worldwide is supposed to reach 1.95 billion of units in 2015.

Gartner considers that Android will dominate the market of operating systems. Thus, Android will be running on more than 1.17 billion gadgets created this year, marking a 30% increase. The iOS system belonging to Apple will experience a new increase due to the new iPhone scheduled to be launched in early autumn this year.

The Windows operating systems for desktops produced by Microsoft as well as its phone operating system is going to run on 333 million units of gadgets; a bit more, than last year’s 326 million. However, the Windows system will be functional on 373.7 million gadgets in 2015, thus overtaking iOS and Mac combined, which will be running on 301.4 million hi-tech gadgets. The dominant system will continue to be Android, which will function on 1.37 billion computer devices in 2015.

Espresso and Toothbrushes Lose Battle with Smart Phones

More and more individuals are utilizing their cell phone to complete their banking tasks, points out a recent report issued by the Bank of America. However, we all know the frightening truth: modern individuals perceive their cell phones as being by far more indispensable than espresso coffee and even the so necessary tooth brushes.

In the inaugural report on the Trends in the Mobility of Consumers, the reputed American financial institution (Bank of America), pointed out how vital how vital cell phones are to the U.S. population. More than 47% subjects said they would be lost without their cell phone and could not keep going through the day without their most cherished gadget.

Moreover, 60% of the subjects confessed that they could manage the morning dizziness without their espresso or cappuccino but would find it extremely hard keep on going without a cell phone. For more than 76% of the subjects interviewed the TV set was less important than their mobile device. For almost each of the people interviewed (91%) the cell phone was as imperative as their auto and even their antiperspirant.

Among teenagers and young adults (18-24 years old of age), the mobile gadget is more vital even than their personal cleanliness. Thus, 90% of the youngsters declared without a bit of remorse that their gadget was more vital than antiperspirant and for 93% definitely above the toothbrush.

Individuals are additionally utilizing their cell phone to perform their banking activities. About two-thirds of the American population (62%) had at least once used the online banking system. At this very moment Bank of America has more than 15 million clients having an online account. Out of those that have attempted to manage an online account, 31% log on by means of their cell phone once in a day at the minimum. A larger percentage of 82% checks their record through a portable device once or twice during a week. Nonetheless, even the Bank recognizes that real branches spread across the country are by far more efficient and secure when it comes to keeping a careful eye on accounts.

The Bank officials are highly aware of the new trend they do no ignore it by any means. They know that their customers expect the banks to have online services, thus offering them the possibility to solve their financial problems either from a downtown office or from a nice and remote country cottage.